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Why is CBT-I so hard to get?

It is the first-line treatment for chronic insomnia, and most people with insomnia are never offered it. Three reasons, in the field's own words.

4 min read

Last reviewed October 7, 2026

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CBT-I is the first-line treatment for chronic insomnia in every major guideline, and most people with insomnia are never offered it. That is not because it does not work. It is a supply problem, an awareness problem and a payment problem, and the sleep medicine field has described all three in its own words.

Three reasons it is hard to get

1. There are not enough specialists

In a 2024 report from an American Academy of Sleep Medicine stakeholder summit, the authors put it bluntly: "fewer than 350 board-certified behavioral sleep specialists cannot possibly care for the millions of adults with insomnia."

The problem is also geographic. A 2016 study that counted behavioral sleep medicine providers more broadly than board certification found 659 in the US. More than half were concentrated in twelve states, four states had none at all, and 105 of the 167 US cities with populations over 150,000 had none. That count is from 2016, so treat it as a snapshot rather than today's number.

If you live outside a major medical center, there may simply be no one nearby to see.

2. Many doctors do not know to offer it

Most people raise insomnia first with a primary care provider. In a survey of primary care providers in the Veterans Health Administration, only 10% reported a good understanding and use of CBT-I, and 43% did not know it was available in their own facility.

When a doctor does not know CBT-I exists locally, or has nowhere to refer you, the appointment ends with a prescription or sleep hygiene advice. That is not bad faith; it is the only option on the table. How to raise CBT-I with your doctor.

Take the free assessment to see:

  • ✓Your Insomnia Severity Index (ISI) score
  • ✓A personalized 6-week CBT-I plan, built by a sleep physician
  • ✓How your sleep improves, night by night
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3. Paying for it is unclear

The same AASM report points to an "absence of insomnia-specific payer policies," and notes that "many skilled CBT-I providers do not accept insurance as reimbursement for psychotherapy, which has not kept pace with inflation."

In practice that means out-of-pocket costs, uncertainty about what is covered, and fewer providers able to offer it at a price people can afford. Does insurance cover CBT-I? and how much CBT-I costs go into the details.

What the field has done about it

The main response has been to change how CBT-I is delivered. The European insomnia guideline recommends CBT-I as first-line treatment whether it is delivered in person or digitally, and large randomized trials have tested digital programs. Group sessions, brief versions and self-guided formats are all ways of reaching people that one-to-one therapy cannot. Does online CBT-I work?

What you can do

The rest of this section covers getting help.

Somnera is a self-guided education program built on CBT-I, founded and written by Dr. Camilo Ruiz, DO, FACOI, FAASM. It is not a diagnosis and does not replace care from your own clinician. The assessment is free and takes about two minutes.

Citations

  • Schotland H, et al. Increasing access to evidence-based insomnia care in the United States: findings from an American Academy of Sleep Medicine stakeholder summit. J Clin Sleep Med. 2024;20(3):455–459.
  • Thomas A, et al. Where are the behavioral sleep medicine providers and where are they needed? A geographic assessment. Behav Sleep Med. 2016;14(6):687–698. doi:10.1080/15402002.2016.1173551
  • Koffel E, Bramoweth AD, Ulmer CS. Increasing access to and utilization of cognitive behavioral therapy for insomnia (CBT-I): a narrative review. J Gen Intern Med. 2018;33(6):955–962. doi:10.1007/s11606-018-4390-1
  • Riemann D, et al. The European Insomnia Guideline: an update on the diagnosis and treatment of insomnia 2023. J Sleep Res. 2023;32(6):e14035. doi:10.1111/jsr.14035
  • Qaseem A, et al. Management of chronic insomnia disorder in adults: a clinical practice guideline from the American College of Physicians. Ann Intern Med. 2016;165(2):125–133. doi:10.7326/M15-2175

Frequently asked questions

Often because there was nowhere to refer you, or because CBT-I is not widely known in primary care. In one survey of primary care providers, only 10% reported a good understanding and use of CBT-I, and 43% did not know it was available in their own facility.

The American Academy of Sleep Medicine has written that fewer than 350 board-certified behavioral sleep specialists cannot possibly care for the millions of adults with insomnia.

Coverage is inconsistent. The AASM has pointed to an absence of insomnia-specific payer policies, and notes that many skilled CBT-I providers do not accept insurance.

The European insomnia guideline recommends CBT-I as first-line whether delivered in person or digitally. Self-guided and digital programs are one of the main ways the field has tried to close the access gap.

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